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We help Financial Advisors, RIAs and Wealth Management professionals create and implement meaningful marketing campaigns that generate prime referrals from targeted, niche websites and social networks both in the U.S. and Canada.
How to Capture AUM from
Qualified Prospects on the Web
If I’ve learned one thing from working with RIAs over more than a decade, it’s that they’re more interested in referred clients than earned clients. I understand the thinking: Cultivating existing clients, centers of influence and strategic partners can result in a pipeline of qualified investors to last through your whole career. By comparison, earning clients one by one sounds like a long, difficult slog. But many financial advisors would be shocked to learn that digital marketing, done right, can deliver results that are comparable to, or better than, referral marketing…
Why Financial Advisers Need
to Use Social Media
If you’ve sat in on just about any presentation on retaining the heirs of wealthy clients, you will have heard the warnings — the ones along the lines that more than 90% of heirs change advisers soon after receiving their inheritance. In fact, recent metrics reflect that number go as high as 98%. In other words, just 2% of children keep their inheritances with their parents’ financial adviser. If your out of touch with the sons and daughters of your existing clients, you can expect to lose the assets they will manage when they inherit their parents estate.
How Prime Referrals Converts Prospects into Clients
In a world where content production is in overdrive, it’s nearly impossible for brands to cut through the noise and stand out among the crowd. Many financial advisor websites offer nothing more than a traditional brochure and most generate zero leads, clients and no new AUM. We are different. Our system is designed to compel, influence and convert qualified prospects into clients. No selling, no gimmicks, no looking needy.
How Passive Referrals Converts Traffic into Leads
Passive Referrals deploys compelling, problem solving articles and white papers that prospective investors download and consume 24/7/365. Our team projects your value proposition via meaningful websites, videos, and social networks that increase your profile, reach and influence online. While your competitors struggle to attract new business, your pipeline will generate passive referrals morning, noon and night.
Find Out Who is Visiting Your Website
Commanding Keywords That Drive Niche Traffic
Getting traffic to your blog is vitally important for the success of your website. By far the best way of driving traffic is to get your web pages ranking highly on search engine results pages (SERPs), such as Google or Bing. To achieve this, you need to be including targeted keywords in your blog posts & articles, so that people can find your site through search engines when they are looking for relevant information.
Discover Search Phrases meaningful to your Prospects
Stop Chasing, Start Attracting. How Prime Referrals Works.
The answer is easy. It’s influence. Establishing a Content marketing strategy enables you to build influence, and lots of it. The web has forever changed investor behavior and research habits. Today’s investor uses Google and other search engines to research products and evaluate services to determine what they need and want long before they initiate contact or request advice from an financial advisor. Content marketing is one of the most powerful marketing tools that a company can use. If done right, it can expand your influence, position your company as a thought leader, and win you more clients.
ATTRACT VISITORS
We adapt a successful strategy to attract new clients to your brand by reaching out and finding people interested in what you have to say and offer.
GENERATE TRAFFIC
Our goal is to generate qualified traffic to your web assets and social networks by targeting prospects that require your value proposition.
CUSTOMER CONVERSION
Website and conversion optimization + attracting optimal client personas = converting visitors into qualified leads and then to satisfied clients
MONITOR ANALYTICS
Analyzing data allows us to improve how we approach prospects and enables us to identify referral sources that deliver your best client.
Results Matter:
See Why Financial Advisors Trust Us to Capture Qualified Leads
LEAD FLOW
Lots of companies claim to capture and convert leads, but we prove it everyday. Below is a snapshot of an actual client account. Note the timeline column on the right side of the page. Does your referral strategy generate leads with this level of frequency?
SEO
Establishing search dominance with Keyword Phrases meaningful to your business can make the difference between capturing lots of optimal traffic and none. Below is a snapshot from a client account. Note how many keywords are ranked in the top 5 positions (SERPS) in Google.
ANALYTICS
Any good website or marketer can drive traffic — but few pull thousands of targeted eyeballs consistently to their website. We make that goal a reality every month. Below is a snap shot from a client account. Note the low bounce rate, pages per visit and total visits in a 30 day time-frame.
PAY PER CLICK
Many businesses have tried paid search, but very few succeed. We are different. Campaigns we manage capture and convert thousands of prospects every month. Below is a snapshot of PPC campaigns that we oversee. Note the total number of conversions in a 30 day period.
READY TO GET STARTED?
Client Feedback
“Jan was a record month for write-ins and we have a bunch of leads that are now becoming clients (I think 4 of the leads have become clients). So, a good start for sure.”
“Let’s continue to crank out all of these marketing initiatives.We are on-boarding 5 new clients this week alone that were white paper write-ins the past two weeks.When it’s all said and done, I think we will have added 25 new families this year.”